My Role
Idearation
Wireframe
UIUX
OG Visual
Dev Review
Icons/illustrations
Prototye
Projects
Memorial Day Tentpole Playbooks
Sell Sheets Microsite
Instacart Health Walkthough Demo
Marketing Email Template
Skateholders
Agency: Column Five Media
Producer: Josiah Martin
Interactive art director: Phuong Dinh
Web designer: Joy Guo
Developer: Chad Giacopelli
The Instacart Memorial Day Tentpole Playbooks provide strategic guidance and creative assets to help brands maximize engagement and drive sales on Instacart during the Memorial Day holiday.
Solution 1: Grid/List View (Picked by Client♥)
Keeping things simple with a straight forward layout and sticker placement.
Solution 2: Scattered View
Inspired by the sticker’s playfulness style, sticker placement is randomized making it more fun to explore and encourage users to click around.
Solution 3: Environmental View
Creating an environment in a form of an object for the stickers to live on, reimagining everyday household items.
Design and Animate a demo of Instacart's new Ads Manager Sell Sheets, illustrating how emerging brands can seamlessly create and publish sell sheets to connect with Instacart's network of 1,200+ retailers, helping drive product visibility and distribution growth.
Showcase Instacart's "Fresh Funds" wellness program, guiding users through redeeming funds, shopping eligible items, and applying credits at checkout.
